Aston Martin Vanguard nameplate is registered as a trademark.

Posted on April 08, 2023
General
Aston Martin Vanguard nameplate is registered as a trademark.

Aston Martin has filed trademark applications for the name "Vanguard" in the United States, Europe, and Japan, suggesting that the British automaker may be coming out with another new model.

The trademark application, first spotted by CarBuzz, follows Aston's tradition of using names beginning with V for sports cars and supercars, such as Vantage, Vanquish, Valhalla, and Valkyrie. Therefore, it is possible that the company is trying to own another name that fits this pattern without specific plans for use. The automaker previously trademarked the names "Vallecay" in 2018 and "Valen" in 2019, but has yet to use them.

Aston Martin announced earlier this year a new model to be unveiled as part of its 110th anniversary celebrations, but it would be a bit late to file a trademark for the name of that model. The automaker also plans to launch its first EV, an electric sports car, in 2025, followed by an electric SUV. Since these models have not yet been named, Aston may intend to call one of them the Vanguard.

The Vanguard trademark application was filed shortly after Aston applied to trademark the DB12 name. It is currently believed that the DB12 name will be used for an updated version of the DB11 Grand Tourer, which has already been spotted testing and will likely debut as a 2024 model.

It will be a busy few years for Aston, with several other new and updated models planned.

The Vantage sports car will get a set of updates, but unlike the DB11/DB12, it will probably keep its name. Aston could then unveil a plug-in hybrid hypercar, the Valhalla, in 2024 and a mid-engine supercar, the Vanquish, in 2025.

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